Misbehaving : the making of behavioral economics / Richard H. Thaler.Material type: TextLanguage: English Publisher: New York : W.W. Norton & Company, Edition: First editionDescription: xvi, 415 pages illustrations 25 cmContent type:
- Making of behavioral economics [Portion of title]
- 330.01/9 23
|Item type||Current library||Call number||Status||Date due||Barcode||Item holds|
|Book||Högskolan Väst Våning 2||330 Thaler||Available||6004300074322|
Includes bibliographical references (pages 373-391) and index.
"Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments"--Amazon.com.
Imported from: zcat.oclc.org:210/OLUCWorldCat (Do not remove)