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Aaker on branding [electronic resource] : 20 principles that drive success / David Aaker.

By: Contributor(s): Material type: TextTextPublication details: New York : Morgan James Pub., c2014.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 1614488339 (electronic bk.)
  • 9781614488330 (electronic bk.)
Other title:
  • Twenty principles that drive success
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .A23 2014
Online resources:
Contents:
Part I Recognize that brands are assets -- Part II Have a compelling brand vision -- Part III Bring the brand to life -- Part IV Maintain Relevance -- Part V Manage your brand portfolio -- Epilogue: Ten brand challenges.
No physical items for this record

Includes bibliographical references and index.

Part I Recognize that brands are assets -- Part II Have a compelling brand vision -- Part III Bring the brand to life -- Part IV Maintain Relevance -- Part V Manage your brand portfolio -- Epilogue: Ten brand challenges.

Electronic reproduction. Ann Arbor, MI Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on Aug. 21, 2014).

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