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Marketing myopia / Theodore Levitt.

By: Contributor(s): Material type: TextSeries: Harvard business review classicsPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: 1 online resource (v, 90 pages.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781633690585 (electronic bk.)
  • 163369058X (electronic bk.)
Subject(s): Additional physical formats: No titleDDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .L4832 2008
Other classification:
  • QP 620
Online resources:
No physical items for this record

Originally published in Harvard Business Review, 2004.

Includes bibliographical references (pages 81-82).

Electronic reproduction. Ann Arbor, MI Available via World Wide Web.

Description based on print version record.