Marketing myopia / Theodore Levitt.
Material type:
- text
- computer
- online resource
- 9781633690585 (electronic bk.)
- 163369058X (electronic bk.)
- 658.8 22
- HF5415 .L4832 2008
- QP 620
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (pages 81-82).
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Description based on print version record.